past & present work examples
From digital design and full re-branding, to social media and content strategy; here’s a look at some of the work I’ve brought to life with purpose-led brands.
As the content creator and social media manager for Healthful Wellness Hub, I provide full-service support across their digital presence — including graphic design, UGC, SEO support, and social media management (my bread and butter).
My focus is on amplifying their message, building community trust, and creating content that’s both visually engaging and strategically aligned. From day-to-day posting to bigger-picture brand storytelling, everything is designed to connect with the right people, naturally (which in turn generated more followers, clients, brand recognition and conversion sales).
healthful wellness hub
natural health / naturopathy / holistic healing space
What we achieved together
(March 2023 – March 2025)
Follower Growth: Increased social media audience from 2.1K to 5.2K+ — organically
Reach & Engagement: Grew monthly engagement from 14.7K to 44K+, tripling visibility
Social-Driven Sales: Boosted direct social media sales from 5% to 30% of total revenue
Client Growth: Contributed to a 58% increase in overall clientele through strategic content
Email List Expansion: Scaled email subscribers from 1,300 to 3,700+ with consistent weekly email updates.
I worked with ThriveIV to redesign their menu and create a more user-friendly, visually appealing experience for their clients.
The goal was to make the menu easy to navigate while clearly showcasing their services and the benefits of each IV therapy option, whilst also making it feel more luxe and professional.
thriveiv australia
natural health / IV drip therapy / alternative wellness
What I Did:
Brand-aligned design: I redesigned the menu layout to reflect ThriveIV’s modern and health-focused branding. We moved away from a cluttered design, to a more luxe docu-style downloadable menu. I used a clean, intuitive design with earthy neutral colours, consistent clear typography that aligned with their wellness mission.
Clear service categorisation: I organised the layout of the menu into distinct categories and sections to make it easier for clients to find what best suits their needs, whilst also being educated on IV therapy.
Informative details: I ensured each IV therapy option included brief descriptions, highlighting the key benefits to educate clients and encourage informed decision-making.
Licensed images: added to make the menu feel more luxe and high end to suit the needs of the brand’s future direction.
UGC creation
brands i've worked with
These are just a few of my fave projects. I’ve had the pleasure of creating for a range of conscious, creative, and wellness-aligned brands.
Looking for something industry-specific or want to see a particular style? Just reach out — I’m always happy to share more and tailor a package to suit your business or personal brand's needs.
...and that's just a glimpse!
If you're stalking, then this is your sign.
If you're still here, we're probably meant for each other... I don’t just make things look good, I make them feel authentically you. Whether it’s content creation, UGC, socials, or strategy, I’m here for you. If you’re craving support that’s strategic, intuitive, and want content that actually feels like your brand. Fill out the form below and tell me what you’ve been dreaming up.
The struggle stops here. I’m ready when you are!
